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Marketing Your Business

Jan Mendoza Marketing Expert Center of Attention

This is the part of your business that can seem like a big chore… but lets face it….if nobody knows about your business, how will you turn a profit?

The days of advertising in the yellow pages are over.  Business is all about the internet.  If you haven’t embraced the internet yet, or your computer for that matter, you are really missing the boat.  If we go back in time, there were people who fought the invention of the automobile, thinking that their horses and buggies were a better way to get around.  Well, we see how that worked out for them.

Time to get out of the ice ages and get on board with social media, and other ways to market over the internet.  That is were people hang out these days.

Facebook, Twitter, Google+, Youtube, Vimeo, are just a few of the major social networking sites that your potential customers are visiting and spending a ton of time.

The best part of internet marketing is that its mostly FREE!  It just takes a little work to get some followers.  Yes, you can pay for some adds on these sites and you may want to do this as a kick start and build it into your marketing budget.  YES, every business must build in a marketing budget into their business plan!

Here are some other examples of marketing and getting people to buy your products:

Follow this link to get more ideas on how to market your business!

MARKETING IDEAS

MORE MARKETING IDEAS

EVEN MORE MARKETING IDEAS

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Funding your new Business

EMPTY POCKETS?  GET FUNDED!!!! empty pockets The folks at Rocket Rosie Professional Development Academy are here to guide you to important resources.  We don’t reinvent the wheel.  There are pros that have already invented the wheel and we are going to take you to them. At the below link, you will find everything from getting big money investors, angel investors and the popular crowd sourcing where you get everyday folks just like yourself to donate to your fund! Click here to get the in-depth details

How to Dress Professionally on Little Money!

You don’t have to be rich to look rich.  You just need to change your attitude a little. Here are a few proven tips on finding your professional wardrobe.

1.  THRIFT STORES OR CONSIGNMENT SHOPS.   If you have expensive taste but only have a few bucks in your wallet you can find some awesome deals at thrift stores.  You will be surprised by the expensive suits, dresses, pants and other items that some rich person wore once or twice then donated or put on consignment.  You might find a $500.00 suite for $10.00 or less!   If sizing is a problem, just keep shopping.   The deals and sizes are out there, just don’t give up.

2.  YOUR CLOSET.   Women typically have stuff already in their closet that they can pull together and add too.  Men have more trouble in this area and may have to start from scratch.  See how many nice slacks, skirts or blazers that you can build upon then go shopping to add to the ensemble.   A tie, necklace, or scarf will really dress up any outfit.  Head to the dollar store and the good ole thrift store for any and all accessories!  You can find some really nice accessories for cheap cheap cheap!
3.  SALES RACK.  If you are hard to fit and aren’t having any luck at the above mentioned places, head to the department stores when they have  huge clearance sales.  Clothes are marked up considerably.  When these stores have their sales, they are marked down considerably.  Also, most of these closes that aren’t sold end up in the thrift stores!  You just might find a designer suit with the tags still attached for $5.00!

Take the Rocket Rosie Challenge:

With only $20.00 and see if you can put together a professional attire!  We Dare You!   If you do, post your success stories in the comments. We want to see how you did!
Check out this blog by Cheap Frills and you can see just exactly what can be purchased for $1.00!  You will be shocked!!!!

How to Pay for Training

empty pockets

Experience is everything, however training never hurts either!   Weather you make the decision to go to a traditional college or trade school, the question most people ask is “How am I going to pay for this.”  Education is expensive, however it shouldn’t be a show stopper for you.  There are many ways for you to go to school.

You can:

Get a student loan. 

Most times you won’t have to start paying on your student loan until you start working.  However, you will still be accruing interest so don’t defer if for too long!

Get a Grant

Most grands are federally funded and you won’t have to pay them back!

Get Federal Student Aid for low income families

You won’t have to pay back a FASFA grant!  However, its mostly for low income households.  However, you will be surprised what they consider “low income”  You just might qualify!

Get a Scholarship

There are so many companies and organizations that hand out scholarships.  They range from a few hundred dollars to thousands!  Apply for as many as you think you qualify for!  Its a numbers game and it doesn’t cost anything to apply!

Pay as you go

There have been many people who have put themselves through school by working night jobs. Its hard and you’ll be burning the candle at both ends, but its doable.  If you go this route, it might take you a little longer to graduate so be sure to not give up on the grants, loans and scholarships!

Internships

Also a way to get additional training while going to school is to INTERN at a company.  Of course these are mostly no-paying, however you will bet valuable experience and most companies end up hiring their interns!

Lose the Flip Flops

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Unless you have a job working at the beach, flip-flops on your feet DO NOT scream hire or promote me. What they do say is “where’s the beach party!”   If you want to start moving into the ranks of professionals and start making serious money, you need to take a good hard look at your appearance.  It’s a proven fact that dressing for the job you want works.  Management will judge you by appearance first then personality second.  Yes, people who have sight will most likely judge with their eyes first then with their ears second.  Dressing like you care about your work tells a lot about you as an employee.  Wearing beach-wear or your pajamas in an office environment, even on “dress down Fridays” will be to your detriment if you are wanting to expand your horizons in the workplace.  If you have a job where you wear a uniform, make sure it’s neatly pressed and clean at all times.  If you are a construction worker, make sure you can figure out ways to set yourself apart in your appearance such as neat grooming of your hair, face, etc.  It’s that simple.  Take a look at the CEOs of your company.  How are they dressed?  If you are trying to move up in your job, they are the people who you are trying to impress!  Do what they do.
Ways to Dress for Success on a Budget

 

Here’s to Your Success

and PS.  PLEASE leave the flip-flops by the pool!

Rosie